Why Franchising
Why Businesses Enter into Franchising?
Key Reasons to Enter into Franchising
→ It offers modern way to raise capital
→ Helps in rapid penetration on a PAN India basis
→ Efficient way to combat operational challenges
→ Brand building is quick & convenient
→ Accelerated growth in market reputation of the company
→ Economies of scale in input cost & marketing
Making Organizations Franchise Ready
Opportunity Assessment
*To understand what the opportunity is
*To Define the right approach
*Defining the Target Customer
Value Proposition
*What are the differentiating Factors?
*How well can the idea sell?
*Determining the Core Drivers of Business
Capability Development
*Ability to manage & train franchisee
*Capability to support the expansion plan
Roll-out
*To define set territories to grow first
*So that the expansion plan is in-sync with the growth path
